Built for the Way You Work: Introducing the New Takeuchi-US.com

If you haven’t visited lately, you’re in for a surprise. We’ve completely redesigned our website, making it easier to research and compare machines, configure equipment, connect with a local dealer and access product and support information from virtually any device.

Guided by the theme “Built for the Way You Work,” our new U.S. website is part of a broader, company-wide website initiative. It shares a common platform with our new global corporate website, giving  visitors more connected and consistent digital experience, with content tailored to different audiences and markets. 

“Our new website reflects the way we’re seeing customers access our information online,” said Stephen Odum, national marketing manager for Takeuchi-US. “Because much of our website traffic now comes from mobile devices, we wanted to provide an online experience that works seamlessly on smartphones and tablets. We also wanted to make it simpler to research and explore equipment options online, regardless of location.”

Users can browse equipment by product category, with redesigned product pages that make specifications and other important information easy to find. A new machine configurator makes it possible to with specific features and options, while a makes it easier to evaluate specifications across different models. An enhanced quickly connects visitors with their local Takeuchi dealer. 

Before beginning the design process, we conducted extensive interviews with Takeuchi customers and other stakeholders to identify and prioritize the website capabilities that would provide the most value. 

“Our website was built with the same commitment to quality, reliability and attention to detail that goes into every Takeuchi machine,” Odum said. “Our goal was simple: create a digital experience that works as hard for our customers as our equipment does.”

The new site also features simplified navigation and expanded access to brochures, videos and support resources, along with the latest Takeuchi news and information about financing, current offers and promotions.

“Whether you’re standing on a jobsite with a phone in hand or researching your next machine from the office, we want you to be able to quickly find the information you need and confidently explore your options,” Odum said. “The new website helps you find the right machine for your needs and take the next step by connecting with a Takeuchi dealer.”